What is the StratAxis program?
StratAxis is a structured strategy program designed to support B2B leadership teams in complex commercial challenges. It provides a clear framework for making and committing to decisions across positioning, commercial focus, go-to-market choices, portfolio clarity, pricing and revenue logic.
For who who is StratAxis?
ChatGPT said:
StratAxis is for ambitious B2B companies that have outgrown gut-feel decisions and are stuck in complexity, margin pressure or lack of focus. It is for owner-CEOs and leadership teams ready to invest in an independent strategy program that turns ambiguity into clear direction, firm decisions and execution that shows up in results.
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The business B2B companies with €5–50M in annual revenue that sell complex products or services.
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The leadership Owner-CEOs and leadership teams who want strategic clarity and calm instead of constant firefighting.
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The Challenge Organisations facing hard commercial choices on positioning, focus, go-to-market, portfolio, pricing and revenue model.
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The mindset Companies willing to invest time, budget and attention in a structured program and to make real trade-offs and decisions.
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Too early-stage Companies under roughly €5M in revenue or still searching for product–market fit.
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Looking for an agency Teams that want someone to “do their marketing”, run campaigns, manage channels and handle day-to-day execution instead of deep strategic work.
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Low-commitment advice Organisations that only want hourly consulting or a quick workshop instead of a focused 90–120 day program.
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No real ownership Leadership teams that are not willing to share numbers, make hard choices or commit time themselves.
How StratAxis works
The program is built around 5 steps, shaped to fit your situation and goals towards Customer Excellence.
Intake & Alignment
We begin by clarifying strategic pain points, context and business goals. Together we define the problem scope, set priorities and agree on what success looks like. The approach remains flexible throughout.
Step 1
Diagnosis & Insight
We dive into the commercial reality using data, market input and internal conversations. This exposes where value is created, lost or blocked, both externally and within your organization.
Step 2
Strategy & Decision
We translate insights into sharp strategic choices. Segmentation, pricing, value logic and positioning are defined and captured in a concise decision deck that aligns leadership around clear priorities.
Step 3
Activation & Support
Strategic choices are translated into concrete direction for teams. Messaging, propositions, and pricing logic are made actionable. Internal teams and agency partners receive guidance to align and move forward with clarity.
Step 3
Follow-up & Refinement
Early traction is reviewed to identify where refinement or reinforcement is needed. The focus is on embedding the strategy in daily operations and ensuring long-term relevance, even when short-term effects are still emerging.
Step 5
What StratAxis delivers?
A clear path to excelling for the customer through focused strategy and commercial progress. After the StratAxis program, leadership teams walk away with:
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Sharp strategic focus Clear choices on segments, pricing and positioning that steer the business forward.
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Higher commercial performance Improved margins, stronger propositions and fewer missed opportunities.
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Alignment that lasts Everyone on the same page, from boardroom to team execution, with fewer internal debates.
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Decisions that stick No glossy report, but decisions that drive consistent action and stay anchored.
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Smarter ways of working Commercial processes that support each other instead of working in silos.
A Smart investment in Customer Excellence
The StratAxis program is not a report or a slide deck.
It is a focused investment in unlocking strategic breakthroughs that move your business forward. It helps leadership teams cut through complexity, make sharp decisions and create commercial clarity that customers actually experience.
The investment depends on scope and ambition. One clear choice on focus, pricing or value creation can unlock results that far outweigh the cost.
Because in the end, excelling for your customer is the most reliable way to grow.