The most radical thing a business can do today is be remarkably easy to deal with.
Thomas is known for sharp thinking and helping businesses excel for their customers where it matters most.
Thomas is known for sharp thinking and helping businesses excel for their customers.
More about Thomas
Thomas works with B2B leadership teams to structure complex commercial challenges into concrete choices and measurable customer outcomes. He aligns strategy, digital technology and organisation to drive faster execution and measurable impact on customers and the business.
He is all about Customer Excellence.
He believes growth only happens when businesses focus on what customers are truly willing to pay for. Customer Excellence means organizing around what your best customers value. His approach turns that into quantified impact and digital execution that delivers.
His strength lies in rapidly dissecting complex business problems and shaping them into sharp propositions, digital sales flows and effective pricing.
With over 15 years of experience in the industrial, technology and energy sectors, he has supported leadership teams at midsized companies and global organizations in unlocking direction, simplifying complexity and driving commercial results.
Driven by practice, sharpened by curiosity
Thomas draws his edge from a constant mix of practice and exploration.
As founder of the StratAxis program, he helps companies turn ambition and complexity into direction, clarity and execution. In parallel, he founded StratAI to help teams apply AI in practical ways through inspiration, use cases and hands-on workshops.
Thomas is a relentless learner. He follows global developments in business, technology, marketing and innovation daily, not as a trendwatcher but to understand what drives change and what’s coming next. He also invests personally to stay connected to the shifts shaping industries.
He loves visiting companies to stay close to practice and believes that staying relevant means staying curious.
Discover Thomas' services
Explore how he helps businesses excel for their customers with sharp positioning value, digital growth and commercial clarity.
On the personal side
Thomas is a lifelong Feyenoord fan. While the club is finally thriving and growing, the years of missed commercial potential still frustrate him more than most match results ever did.
In his spare time, Thomas plays chess. It matches his way of thinking: calm, structured and aiming to be a few moves ahead.